OUR DIFFERENCE IS DIMENSION
CONTEXT: People have stories. Elizabeth racked up a big bill when she had a visit to the ER last summer. It ended up being a situation that she could have taken care of at an urgent care center, but in the heat of the moment, she didn't recognize this as an option. It's not about what she didn't know – it's about what she couldn't remember.
In general, people don't keep a decision tree in mind when faced with an acute health situation. An educational mailing on different sites of care could reinforce this decision tree and hopefully stick with people as they encounter various health situations in the future.