logo

ACUTE DECISION-MAKING

Options versus Aetna ER

OUR DIFFERENCE IS DIMENSION

CONTEXT: People have stories. Elizabeth racked up a big bill when she had a visit to the ER last summer. It ended up being a situation that she could have taken care of at an urgent care center, but in the heat of the moment, she didn't recognize this as an option. It's not about what she didn't know – it's about what she couldn't remember.

VERSUS INTENTION

In general, people don't keep a decision tree in mind when faced with an acute health situation. An educational mailing on different sites of care could reinforce this decision tree and hopefully stick with people as they encounter various health situations in the future.

OUR DIFFERENCE IS DIMENSION

READABILITY: A well-dimensioned mailing lays out Elizabeth's site of care options as a clear linear continuum, with color coding denoting urgency, along with rhetorical questions to ask herself.

VERSUS INTENTION

A well-intentioned mailing could tell the general population their various site of care options.

OUR DIFFERENCE IS DIMENSION

USABILITY: A well-dimensioned mailing pops the information right off the page for Elizabeth, with a durable key card and FOB combo that has her local, in-network retail health and urgent care centers' addresses and phone numbers right there for her. At hand. Front of mind.

VERSUS INTENTION

A well-intentioned mailing gives all the information and hopes the reader's good intentions will stay at front of mind the next time they have an acute situation.

Evive Health, LLC | 600 W. Van Buren Ave., Suite 603, Chicago, IL 60607 | (312) 374-9150