OUR DIFFERENCE IS ENGAGEMENT
RELEVANCE: Laura is a 46-year-old African-American wife with three kids. She lives in Cincinnati, OH and has excellent benefits through her employer. We know this through enrollment and claims, and it's critical information needed to personalize Laura's healthcare reminders for the preventive tests due for her this year.
Laura, like everyone else, is a unique individual with her own medical history, concerns, and needs. Yet, she's used to flipping through her mail to discover long-winded pamphlets or generalized letters that only give the big picture.